How Tech-Savvy Are Your Agents?

According to survey data from a recent study conducted by Agent Media. The Publisher of Insurance Marketing Magazine, agents are using technology in many different ways to further their careers. Below are some interesting statistics regarding agent’s online habits:

Online Training:
In the past 12 months, 82% of agents have logged on to an insurance-related online event, such as a web conference or webinar
66% of agents have received continuing education credits through online sources with an additional 15% receiving online CE from a webinar.

Technological Tools:
95% of agents say they rely on email professionally
93% of agents say they rely on the cellular phone
66% rely on their company website

Support Services:
38% of agents say that online access to forms, licensing, case status, commission tracking, and more is the most important service their brokerage provides. Online access outranked sales training and product training as the most important service brokerages provide to agents.

Email:
62% of agents read email related to the Insurance industry before 9:00 a.m.
45% of agents say they usually check their business email more than 5 times a day
42% of agents say they prefer to hear about the latest industry offers via email; 30% of agents prefer learning about new offers via the internet

Mobile Technology:
64% of agents use a laptop computer with wireless capabilities
30% of agents use a PDA, Blackberry, or other handheld computing device

Please visit our website at www.learninsurance.com to learn more about online continuing education and pre-license preparation courses available in your state.